Protect trade mark

Frequently Asked Questions


What is a trademark ?

A trade mark is any sign, symbol or external appearance that distinguishes a product or service from competing products or services.


In the Benelux it is not compulsory to register a trade mark, however, it is highly recommanded because without registration, a trade mark enjoys no protection.


A word, image, shape, trade name, slogan, logo or, where appropriate, sound or colour can be registered as a trade mark.

 

What are the reasons for refusal of a trademark?

The Benelux Office for Intellectual Property will refuse a trade mark if:


• the trade mark has no distinguishing characteristics
• the trade mark offends public decency or is a danger to public order
• the trade mark could mislead the public
• the trade mark consists of a flag or an emblem, which is protected under the Paris Convention

 

The third party may file opposition against a trademark if the trademark is identical or similar to a prior trademark and covers identical or similar goods and/or services. Opposition is a simple and relatively fast administrative procedure that enables the owner of an older trade mark to lodge an objection with the Benelux Office for Intellectual Property against the registration of a younger, identical or similar, trade mark.

Is it possible to file a trademark only in Belgium?
No, protection only in Belgium is not possible; the three Benelux countries ( Belgium, Luxembourg and Netherlands) form a single entity under trade mark law. A trade mark registration thus applies to the entire Benelux territory.
How long does the trademark registration procedure with the Benelux Office ?
The normal trademark registration procedure takes about six months from the date of application. If all the formal filing requirements are complied with, the application is published for opposition purposes. The registration certificate is issued three to four months later. The application procedure can be delayed for a number of reasons such as refusal of the trade mark by the Benelux Office for Intellectual Property or if there is an objection to the application. In addition, there may be a problem about the correct classification and specification of goods and services relating to the application.
Is it possible to file an opposition in the Benelux?

Yes, since January 1st, 2004, the Benelux Trade Mark Act has provided a procedure for the lodging of objections and/or oppositions. This procedure allows you to lodge an objection against a younger identical or similar trade mark that has been filed for identical or similar products or services. An opposition can be filed within two months from the first day following the publication of the trade mark application. Your expert at Novagraaf can provide further assistance when dealing with an objection and/or opposition.

 

How long is the period of validity for Trademark, Design and Copyright?

The period of validity of a Benelux trademark registration is 10 years from the day on which the application is submitted to the Benelux Office for Intellectual Property. Registration can be renewed for subsequent periods of 10 years. Protection commences the day the trade mark is actually registered in the Benelux Trade Mark Register.


A Benelux Design registration is initially valid for five years and can be renewed for four subsequent periods of five years up to a maximum of 25 years.


The copyright protection ends 70 years after the death of the creator. The right is automatically inherited by the statutory or testamentary heirs with the exception of moral rights. In the case of an anonymous work, the duration of the copyright is 70 years from the first publication, counted from January 1st . The same applies when a legal entity is deemed to be the legally fictitious or notional creator of the work.

Who can benefit of copyright protection ?

The author of the work is its creator. Exceptions are those works created under a contract of employment; the copyright is then owned by the employer.


The copyright protection can be requested by performing artists who are actors, singers, musicians, dancers and other people who perform, sing or recite works of literature or art. They are the only persons entitled to give permission for the recording of performances, the making of copies and the broadcasting and marketing of the recordings.

Who owns the copyright to a work created by a team?
If a clear distinction can be made between the individual contributions, every creator holds the copyright to his or her own part. If the individual contributions are unclear, the creators have joint copyright to the whole work.

 

Can someone else's work be copied or quoted?
Everyone may make a few copies of someone else's protected work for their own use or study. It is, however, prohibited to copy complete works. Moreover, the copies must not be given to others. Quotations are permitted within certain limits if the source and the name of the creator are stated. Quotations from unpublished works are never permitted.
What is a domain name? How can I register a domain name?

Domain names were devised to make the internet user friendly. All computers and servers connected to the internet communicate with one another by means of IP addresses. Behind every internet domain name is an IP address so that when you visit a website, for example www.novagraaf.be, your PC makes a connection with the unique IP address of this site.


Although computers can easily get to grips with a sequence of numbers, people are not so good at this. Because an IP address is very long and difficult to remember, it was decided to link the addresses to real names. A domain name is thus an intelligible, traceable and unique internet address that is associated with a number sequence.


A domain name registered by Novagraaf will automatically be renewed until Novagraaf is otherwise instructed. In addition, we can refer domain names to websites of your choice without charge. We also take care of all administrative tasks. In a nutshell, we protect and manage your domain names, leaving you with time to concentrate on other businesses.

What is the design? How is it protected?

A design is the appearance of a product or part thereof. Designs are associated with the appearance of two or three-dimensional objects, such as furniture, packaging, logos, etc.


To be registered a design must be new and have its own, individual, character. However, the design must be registered with the Benelux Office for Intellectual Property in order to gain protection from third parties by virtue of design right.

Unregistered designs do enjoy some protection in the European Union. Most specifically, unregistered designs enjoy protection against slavish imitation for 3 years since it's been disclosed to the public. The design does need to be new though and have its own individual character. Furthermore, a design can also be protected by copyright protection.

 

What are the conditions of novelty and individual character for design registration ?

The registered design must be new, this is the condition of novelty: in other words, no other, prior, identical, designs should have been made available to the public.
Designs are considered identical if they only differ slightly. An application for design registration can be filed within a period of one year after it's been disclosed to the public (grace period).


For a design to have individual character, the general appearance of the design must differ from the general appearance of other designs already available to the public.

What is a trade name?

A trade name is the name under which a company or part of a company carries out its business; it could be a family name, fantasy name, descriptive name or any combination of these. The trade name is also defined as the name under which a company conducts its business transactions. A company can have more than one trade name.


A trade name usually serves to distinguish one company from another, thus functioning as a trade mark and can therefore be protected as such.


The right to the use of a trade name is granted to the first user. Younger trade mark rights may not affect older trade names without a valid reason, as long as the trade name is fairly used for business purposes. However, if there is an older trade mark right, the use of a younger trade name may be challenged if there are concerns that the public may be confused as to the origin of the goods.